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Monday, December 15, 2014

SPENDING SHIFTS AND ECONOMIC UTOPIAS

Have you ever sat down and tried to analyze and rationalize a purchase?  Lately, I find myself doing just that.  Perhaps, it's the protests in the air.  The sense that I am making a statement with my dollars is stronger than ever.  


Saturday night after an evening wedding I attended with my sister, we drove around looking for an open independent coffee shop just for a chai tea latte.  None were open, unfortunately.  

The Starbucks in my neighborhood used to be 24 hours.  Now it only stays open until 11pm.  Did I mention it has a drive-thru?  Convenience does not begin to describe how great that is.  Who wants to step out of the warmth of the car and into the cold for a coffee fix?  What am I a smoker?  All addictions being equal, I still try to maintain some level of control even if it is just the heat knobs in the car.

We settled for Starbucks.  I decided to order a short ristretto, soy, no foam, no whip, caramel brûlée latte.  They didn't get all of my money.

I do this thing now, where commercial/corporate purchases are balanced by independent ones.  It is not a dollar for dollar match.  It works for now until I can make a complete spending shift to local, independent, small businesses and/or projects I find particularly inspiring. 

For example, after I purchased the short latte from Starbucks, the next day I had lunch at a local spot and pre-ordered THAT GUY THE MOVIE from Black and Sexy TV.  I have been watching their channel on YouTube for years and supported one of their earlier campaigns.  This is their first movie and I am so proud of the crew!  Black and Sexy TV provides a ton of free content and shifting my dollars to support other creatives is my idea of economic utopia.  Additionally, a society where creatives have the financial ability to support other creatives is the truth by all accounts.  Check 'em out!




In spending solidarity,

Jolyn


  













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